The Step App
Designing the first banking app for Gen Z from scratch — from a referral leaderboard with no banking features to #2 in Finance and 1M accounts by end of 2020.
Case Studies
A more robust list of products and projects spanning a variety of industries, product lifecycle stages, and company sizes. I have included design systems and operations work, to help reflect the broader systems thinking behind how I lead design teams.
Automating Design System Enforcement
Creating a Figma plugin that automated design system compliance and allowed design leaders to focus on product quality and user experience.
Designing a Scalable Version of Me
Turning my work, experience and approach to design into an AI product people can explore and ask questions.
Designing a Premium Banking Subscription for Gen-Z
Designing a premium banking subscription for Gen Z that felt genuinely valuable — backed by conjoint analysis and data from real users.
Repositioning Step for a More Mature Customer
Rethinking Step's information architecture and navigation as the product expanded into seven feature categories — and the business shifted toward financially independent young adults.
Building the Foundation for Saving at Step
How research, decision frameworks, and cross-functional alignment transformed one of our most requested customer needs into a multi-year product strategy.
Words With Friends Design System
Building a comprehensive design system for WWF as the team transitioned from native iOS/Android to React Native — 54 screens, 600+ components, a full design-to-engineering pipeline.
Tile Styles, Words With Friends
One of the boldest changes in WWF history — customizable game tiles to drive engagement. Doubled expected adoption, raised $100K for Susan G. Komen.
Words With Friends 2
A ground-up redesign of an iconic franchise — rigorous research, bold visual redesign, new game modes. Hit #1 Free App on iOS and put WWF back into the cultural zeitgeist.
Goodpoints
A community-based news app I co-founded that gamified news engagement — using upvoting, points, and a player journey to create engaged communities around specific topics.
Globe Investor
Art directing and designing the Globe Investor app for iOS, BlackBerry, and iPad — voted one of the top financial apps of 2011 by Apple Canada.
Zynga Poker – Scratchers Mini-Game
Designing a scratch card mini-game for Zynga Poker that generated ~$20K in additional daily revenue at launch and was reused across multiple Zynga titles.